Working with RACQ for over 8 years, we went on a long journey (pun intended!) of brand development and refinement, reflecting the changing face of the business as it slowly expanded from Roadside Assistance into Insurance, Home Services and Banking.

Our most recent work gets right to the heart of the brand, helping Queenslanders understand what being part of a mutual is all about. Beneath this capstone film are layers of comms that speak to individual arms of the business, each laddering up to the ultimate brand promise that membership with RACQ makes a real difference in people’s lives.