17/11/21

Queensland Ballet

Remember lockdown? We do. Because that's when #balletbeatdrop was born.

Feeling the isolation? Craving movement? We wanted to connect people, encourage activity, and bring the joy of dance to every home. So, we fused the grace of ballet with the infectious energy of hip hop, creating a unique TikTok track that dropped the beat on a classic ballet song.

The result? A viral sensation that got people moving and smiling, even in the most challenging times. Proudly awarded two GOLD medals and a BRONZE at the Brisbane Advertising and Design Awards (BADC).

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