The catchy song we all know and love, “BCFing Fun, Hey!”, is only one pillar of an extensive brand platform we developed for BCF. Based on the insight that customers want to feel like experts when they’re out in the field, we set up BCF as a place where people could come, learn and kit up for any adventure.

Including the brand name within the platform language, while perfectly articulating the humour and personality of the brand, has been an enormous success. Now running for nearly a decade, our BCFing brand platform still anchors every facet of BCF’s marketing, from TV to social, radio, catalogue and in-store.

The work born from this platform has been awarded for both creativity and effectiveness at a number of shows, including Cannes, AWARD, Spikes Asia, BADC and Sirens.