After years of languishing without a distinctive place in the mind of Aussie travellers, Experience Gold Coast were keen to get back to their roots. Our platform - Australia’s Favourite Playground - tapped into a rich seam of nostalgia that flows in millennial parents who holidayed on the Gold Coast when they were young. Now, with families of their own, we invited them back to recreate these precious memories with the unparalleled variety of entertainment options available on the GC.

This platform has united a sprawling internal stakeholder group of hotels, resorts and tourism operators under one compelling banner.