Queensland Ballet promises immersive stories that captivate the heart. Humans love a good story. It’s how we connect, communicate and learn. Whether you are telling the story, listening, or retelling - sharing a story is sharing an adventure.

You don’t only read our stories - you can watch them, you can dance them, you can listen to the story in the music, you can touch the story in a theatre. They are live. They are dramatic. Our stories are immersive.

Every step a story is the perfect brand platform to express the Queensland Ballet brand, whilst uniting the entire brand portfolio. Ultimately, setting Queensland Ballet up with a calling card to connect with a wider audience.